It seeks you out anyway. It's not like you can hide from it.
I think all of us are at least a little like the apostle Paul, who had to get some divine sand kicked into his eyes before he would stop harassing Christians.
If I consciously sought out that small voice, even 10% of the day during my waking hours, I'm sure I'd have a much more satisfying existence.
So for me it isn't a question of seeking it out. I try, but I forget often. The question is more about, do I hear it when it seeks me out? Since it always seeks me out, the answer is obviously, mostly no.